Global storytelling through digital channels

The challenge

As a global challenger in the highly competitive cosmetics industry and to support the sales through a recently launched online store, Finnish beauty brand Lumene is more and more focused on digital reach and online advertising. Differentiating from competition is extremely challenging online – you need to be able to stand out and earn your audience’s  attention in 3 seconds. Also, working on global projects, there was an extra challenge to create a concept that would match differing perceptions of beauty in different markets all around the world.

The strategic insight


We created a highly engaging campaigns where supporting the needs of different markets and Lumene’s sales funnel was our main target. We produced content into multiple formats effectively with one shoot, to ensure the wanted level of media coverage without the use of the most traditional paid media.