Usually I post the video first and then start talking about it, but this time I'm going to warn you first: If you intend on seeing the upcoming Ridley Scott Alien prequel Prometheus, then I suggest you DON'T watch the trailer below.

Oheinen video näyttää Googlen kehittämän uuden pelin mainokselta. Sitä se onkin. Erikoisinta tässä on se, että kyseistä peliä voit pelata käytännössä mistä käsin tahansa pelkällä selaimella. Et tarvitse Flashia, et mitään muitakaan asennuksia. Selaamisen uusi ulottuvuus on jo rantautunut.

Kiinnitin eräissä juhlissa huomioni nykyisen tyttöystäväni sukkahousuihin verhottuihin sääriin. Juttelimme, kävimme porukassa kaljalla ja olin varma että hän rakastuisi minuun yhtä palavasti kuin minä häneen.

They say that marketing is now a conversation and brand's should engage in dialogue with their consumers about what the brand stands for and where it belongs in our lives and such. Alright, I accept that and even embrace it. But these types of abstract ideas of "conversation" can be put into practice in so many ways, and I don't think any brand has really nailed it thus far. How do you start the conversation? What tone of voice do you use? Can you disagree with your consumers? Should you? These types of questions are rarely if ever addressed in literature or blog posts about engagement, even though I think the very practical level engagement is key here.

Digihiirien ja muiden kynäniskaisten läppärilarppaajien himotuimmat pystit jaetaan pian Webby Awardseissa ja palkintoehdokkaiden hämmentävän pitkä lista kertoo loistavasti, mistä vuoden 2011 digitaalisuudessa olikaan kysymys. Kuka/mikä poseeraa mielestäsi pian Webby-palkinto kourassa?

World, meet Nike Fuel, a supposedly revolutionary way of measuring your fitness activities and sharing the results with your friends. And compete against them, of course. It's a logical evolution from Nike's previous (and quite successful) venture, the Nike+. The Fuel band tracks your movement (by gyro, my guess) and converts that movement to "fuel points", which Nike boasts makes all and every sport somehow comparable. What this means is that suddenly a guy doing long distance running and a woman doing yoga can now go neck and neck and see which one is more committed to working out. Or as the narration says in the video: "it's a measure of your entire athletic life."

No, this isn't about communities, as in online communities and such, this is about the TV show Community, which doesn't air yet in Finland (I think?). The show just returned to the second half of its third season after nearly being cancelled by the network because of below average ratings. The threat of cancellation got its fan base up in arms (on Twitter, #SaveGreendale became a big thing) and the network changed its mind. But if Community is so popular, why was it in danger of being cancelled in the first place? This story on Wired sheds some light:

Kuva Surian Soosay

(via Gawker) Meet "TheReplyGirl" who's something of a mix between Internet celebrity and major annoyance for a lot of people who take YouTube (a bit too) seriously. Her basic schtick is this: she identifies a popular video, posts a video reply to it while usually wearing a shirt which shows a lot of cleavage (which will show in the video's thumbnail) and thus score a lot of clicks. This will make it both a popular related video, raising its visibility, which then again will make it more easy to find. The videos are quite poor on content, aside from the cleavage (if you're, uh, into that sort of thing), but she's still getting views in the tens, even hundreds of thousands. 

Elämme maailmassa, jossa ihmisillä ei ehkä olekaan keskittymishäiriöitä, vaan korkeintaan häiritsevä ympäristö. Viestien kohina ja tukotus ovat kaikkialla, joten palvelujen ja mainonnan on muututtava helpommin sulatettavaksi ja selkeämmäksi ollakseen tehokasta.